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Question 1 of 5
1. Question
Match the definition to the appropriate web analytic metric:
Sort elements
The sources from which people get to your site
The average amount of time a visitor spends on a site or webpage
The rate at which a visit only visits one page and then immediately leaves
Traffic sources
Time spent on site
Bounce (abandonment) rate
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Question 2 of 5
2. Question
A social media post had a total of 124 likes, 6 comments, and 65 clicks. The post reached a total of 1,948 people. What was the engagement?
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Question 3 of 5
3. Question
Using the information below, what is the click-through-rate (CTR) for the campaign?
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Question 4 of 5
4. Question
Based on the information below, what is the cost-per-lead?
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Question 5 of 5
5. Question
Let’s say you have a high bounce rate (say 75%) on your home page. Is this a good or bad thing?
