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Question 1 of 5
1. Question
In the last 3 months, you had 45 new customers. You spent $25,000 in PPC campaigns and $4,000 in marketing related costs. What was the total customer acquisition cost?
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Question 2 of 5
2. Question
Based on the below information, what is the customer lifetime value?
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Question 3 of 5
3. Question
Match the definitions with the appropriate metric:
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The total amount of money to took to have one customer join the company
The total amount of money a customer will spend over their lifetime as a customer
A measure of how willing a customer is to recommend a company/product to others
Customer acquisition cost
Customer lifetime value
Net promoter score
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Question 4 of 5
4. Question
A recent net promoter score study of Rainbow Unicorn Inc. found that 55% of respondents gave a score between 9-10, 30% gave a score between 7-8, and the remaining 15% gave a score of 6 or below. What is the company’s net promoter score (NPS)?
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Question 5 of 5
5. Question
Customer lifetime value (CLV) is one of the most important metrics in marketing and for a company (especially startups). What does knowing the CLV help you decide?
