Bummer, you didn’t pass the quiz! You should rewatch the videos that review the questions you missed. If you don’t understand something, don’t just “move on”!
Congrats on passing the quiz! If you missed any questions, you should go back and make sure you understand that concept.
1
2
3
4
5
6
7
8
Current
Review
Answered
Correct
Incorrect
Question 1 of 8
1. Question
What should the font color of any cell that is an assumption (which can be changed) or hard input be?
Correct
Incorrect
Question 2 of 8
2. Question
A PPC campaign, along with associated items, cost the company $50,000 this past year. As a result of these campaigns, the company generated $400,000 in revenue. What was the marketing return on investment (ROI)?
Correct
Incorrect
Question 3 of 8
3. Question
If you had to boil the effect of your proposed new marketing initiative down to one metric to show your executive team, which metric would you show? And yes, there is a right answer.
Correct
Incorrect
Question 4 of 8
4. Question
The ROI of a marketing initiative should be at least ____.
Correct
Incorrect
Question 5 of 8
5. Question
What are some key aspects to making a killer financial model? (Select all that apply)
Correct
Incorrect
Question 6 of 8
6. Question
What does it mean to “break even” on a project?
Correct
Incorrect
Question 7 of 8
7. Question
What is the purpose of including a scenario and sensitivity analysis in our model? Select all that apply.
Correct
Incorrect
Question 8 of 8
8. Question
When we speak of “churn” or “retention” in customer analytics, what does this refer to?
