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What should the font color of any cell that is an assumption (which can be changed) or hard input be?
A PPC campaign, along with associated items, cost the company $50,000 this past year. As a result of these campaigns, the company generated $400,000 in revenue. What was the marketing return on investment (ROI)?
If you had to boil the effect of your proposed new marketing initiative down to one metric to show your executive team, which metric would you show? And yes, there is a right answer.
The ROI of a marketing initiative should be at least ____.
What are some key aspects to making a killer financial model? (Select all that apply)
What does it mean to “break even” on a project?
What is the purpose of including a scenario and sensitivity analysis in our model? Select all that apply.
When we speak of “churn” or “retention” in customer analytics, what does this refer to?