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Question 1 of 8
1. Question
In order to make money on a customer, the customer acquisition cost must be _____ than the customer lifetime value.
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Question 2 of 8
2. Question
Why should you focus on increasing the net promoter score (NPS) of your company (select all that apply)?
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Question 3 of 8
3. Question
If you don’t know the company’s discount rate to calculate the customer lifetime value (CLV), which rate is a good rule-of-thumb?
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Question 4 of 8
4. Question
What is the cheapest way to acquire a new customer?
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Question 5 of 8
5. Question
Which of the below costs should we include in our customer acquisition cost calculation? (Select all that apply)
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Question 6 of 8
6. Question
For the customer lifetime value calculation, we need to know the yearly customer retention rate. To calculate this, we take the # of customers at the end of the period less the the # of new customers acquired during the period, and then divide that difference by _____________.
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Question 7 of 8
7. Question
To calculate the gross profit for our customer lifetime value calculation, we take the total revenue of a product multiplied by ___________.
