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In order to make money on a customer, the customer acquisition cost must be _____ than the customer lifetime value.
Why should you focus on increasing the net promoter score (NPS) of your company (select all that apply)?
If you don’t know the company’s discount rate to calculate the customer lifetime value (CLV), which rate is a good rule-of-thumb?
What is the cheapest way to acquire a new customer?
Which of the below costs should we include in our customer acquisition cost calculation? (Select all that apply)
For the customer lifetime value calculation, we need to know the yearly customer retention rate. To calculate this, we take the # of customers at the end of the period less the the # of new customers acquired during the period, and then divide that difference by _____________.
To calculate the gross profit for our customer lifetime value calculation, we take the total revenue of a product multiplied by ___________.
Which net promoter score is the best?